What back links mean to your position in the search engine results
Written by ama on Monday, August 31st, 2009 in Get Paid To, Money Exchange, Money Investing, Money Making, Money Survey, Money Transfer, Money Tutorial, Quick Money, Uncategorized.
There is no point in creating a website unless you have thought about how you are going to get visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You need a significant proportion of your traffic to come from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engines make money through presenting searchers with answers they are looking for. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. The more often the searchers return the greater the search engines fortunes. You and your web pages face a similar challenge.Make your users experience your number one priority so they return to your web pages time and time again.
So how do you do this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).
Without a keyword or a key phrase search engines will simply ignore content. The user typing a keyword or phrase into the search engine starts the search process. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. The two factors that decide what results a search engine returns are authority and relevancy.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are the most important factor in optimising your pages for the search engines.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links can vary in value.
The authority on the page from which a back links originates can influence the potency of the link to your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.


































